Start Smarter with a Strategic Book Plan

A BrandStory is the heartbeat of your message. It’s more than a bio or slogan—it’s a narrative that captures who you are, what you stand for, and why you do what you do. A strong BrandStory attracts your ideal audience, builds trust, and creates an emotional connection that moves people to take action. It empowers you to quickly and clearly communicate what your business is about.

A biography lists facts; a Brand Story invites people into a journey. It frames your experience, mission, and values in a way that resonates with your audience’s own goals and challenges.

We use a guided, collaborative process to uncover your unique “X” factor, align it with your audience’s needs, and craft a clear, compelling narrative. This becomes the foundation for all your marketing, content, and messaging.

Most BrandStory projects take 6-12 weeks from our initial conversation to final delivery, depending on availability and revisions.

Absolutely. We design your BrandStory so it can be used across your website, social media, keynote presentations, and any other place you connect with your audience.

Yes. We can audit your existing messaging and refine it to ensure it’s aligned, engaging, and strategic.

StoryStrategy is the roadmap for sharing your message in a way that maximizes impact, influence, and income. It identifies your goals, target audience, core messaging, and key platforms for reaching them.

It aligns what you want to say with what your audience most needs to hear, ensuring your message is not only heard but acted upon.

We combine our proven StoryEcosystem™ framework with a fully customized approach based on your goals, industry, and audience.

Your story should serve your mission. Our strategy work makes sure your message drives tangible results—whether that’s more sales, more influence, or deeper audience engagement.

You’ll get a detailed strategic plan including an audience profile, messaging pillars, and an action plan for implementation.

Yes. StoryStrategy can be a stand-alone engagement or the first step toward a larger creative project.

StoryCoaching® is ideal for thought leaders, entrepreneurs, and creators who are good writers and want hands-on guidance to clarify, write, or refine their story.

We focus on both the craft of storytelling and the strategy behind it, ensuring your message not only reads well but achieves your desired impact. And at the end of this process, you’ll have a published book in your hands.

Typically, we meet biweekly or monthly, depending on your needs and timeline.

Absolutely. Many clients come to us mid-project to help them get unstuck and move forward with clarity and confidence by creating a powerful StoryStrategy.

StoryCoaching® is a one-on-one process where you’ll be assigned a team that includes your StoryGuide, StoryCoach, and our Creative Director. This team will work with you throughout the entire book creation process.

A high quality book you are proud of that is available anywhere books are sold and that has been launched well.

StoryCreation® starts from concept and we come alongside you in a collaborative way and write your book with you then bring it to life including cover design, formatting and publishing.

Yes. Our team can write your book based on interviews, outlines, and your own ideas, ensuring it captures your authentic voice and this is an extremely collaborative process.

Yes. You own 100% of your content and intellectual property that we help you develop

We immerse ourselves in your style through conversations, sample content, and feedback loops so the final product feels personal and authentic.

We create a variety of content types, including keynotes, courses, and marketing materials.

Timelines vary by project size, but most books take 9–12 months from concept to final product.

StoryActivation® is the process of launching your story into the world so it reaches and resonates with your target audience. It means taking your completed manuscript and going through the whole publishing and launching process.

No, though we do offer PR and Marketing support through out StorySharing Services which can be paired with StoryActivation®.

We design live and digital workshops, digital courses, engaging retreats, coaching and mastermind frameworks, membership programs and keynote presentations that help audiences connect with and apply your message.

We create both, and often design hybrid formats for maximum reach.

Yes. Many of our Learning Experiences are adaptations of our StoryPartners’ books or core frameworks.

Yes. We can equip you or your team with everything you need to deliver the experience with confidence.

Typically 2–4 months, depending on complexity and delivery format.

Yes. The StorySharing Services are available even if you have some of the pieces. Let us know if you’d like to talk about ala carte options!

The StorySharing services means you continue to work with the experts from the StoryBuilders team closely on the release of the book. Just as we partner with you to write the book, we will partner with you on the marketing and publicity aspects of the campaign. You will have a team, ready and available, to answer your questions, draft content, and support you each step of the way.

When it comes to promoting a book (and platform in preparation for a book launch), it is never too soon to start communicating with your audience via social media, video, and email.

Traditional book marketing and publicity typically begins as early as six months prior to the release of the book. The bulk of the marketing campaign focuses on the 2-3 weeks leading up to launch and then 2-3 weeks following launch, with the concentration of efforts on launch week. If an author is choosing to have a launch team, that work begins at least 6 weeks prior to the launch.

While the intense focus is about 6 weeks surrounding launch, one should emphasize the book months in advance and even months after release through regular eblasts, social media, ads, etc., encompassing more of a 6-month span.

Authors should be focusing on the book and regularly talking about it three months prior to launch (and potentially teasing content up to as much as 6 months prior to the launch). Authors should continue to emphasize the book for a minimum of four months following the release. Remember, the first year is the best year for book sales, so the focus needs to be on the book.

StorySharing is an additional service that helps authors effectively launch their book by providing publicity and marketing support. Highlights of this service includes: a full media kit; book website; promotional materials; and book launch team support. Additionally, a professional audiobook is included in the package.

The StorySharing package serves as a marketing guide to help authors expand their reach when pushing toward the on sale date for the book. With industry experts guiding authors and providing some tips and tricks for a successful launch, authors who use StorySharing will be a step ahead in understanding what is needed to support a successful book launch.